Lana Del Rey Does H&M

Posted by Secrets of a Good Girl in Fashion
On Monday, H&M confirmed that Lana Del Rey will be the global face of the stores fall/winter advertising. Del Rey’s retro look has not gone unnoticed by the fashion industry.

The ad’s show her looking very fifties in an angora sweater,¬†adding to the comments comparing her to Priscilla Presley and Nancy Sinatra.

Lana Del Rey was signed by Next Modeling Agency after Mulberry named a handbag after her and then landed the cover of Vogue. This campaign will be her first modelling job.

A minifilim will be released on on September 19 featuring Lana singing a cover of “Blue Velvet.” It is said that edited versions will be used as television commercials.