Kristen Stewart is looking fab in a floral dress in her ad for Balenciaga‘s latest fragrance, “Florabotanica!” This is big beauty news and now fans can finally get a look at the gorgeous ad!
Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, said “Florabotanica” is a “game-changer.” She also talked about the visuals in the ad, saying that the flower is “not just a pretty flower, but a pretty dangerous flower. [Designer Nicolas Ghesquière]’s vision is to twist and turn the heritage and make it something of today.”
Kristen Stewart, hollywood’s highest paid actress, gave WWD the scoop!
On her fragrance gig being an unlikely one:
“On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”
On her relief in being pleased with the scent:
“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar.. There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’”
On feeling “lucky” and “really excited” about the fragrance effort:
“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project. I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”
On the print campaign, which was photographed by Steven Meisel:
“I think that’s kind of perfect for this particular ad. When I first stood there, I was like, ‘OK, do you want me to show the curves of the dress? Do you want me to stand like this? Like that (striking statuesque poses)?’ And they were like, ‘Just be comfortable.’ I find when you do a really good photo shoot, you’ve unlocked something that you didn’t necessarily know you had in you. There are qualities that certain clothes, or certain environments and certain people, bring to the surface that can be surprising. But that doesn’t mean that they’re not authentic.”
On her style icon and not being influenced by others when it comes to fashion:
“I think the hottest chick that’s ever walked the earth is Brigitte Bardot, and I couldn’t be more different from her. So my style icons and stuff, even if I look up to them and think they’re really cool, I don’t think [they find their] way into my own sense of fashion.”
On her transformation for her upcoming role in ‘Cali’:
“I’m going to get into the best shape of my life. I’m going to look like a stripper. I’m going to look like a porn star.”
On acting being all about self-discovery, for her:
“A lot of times, you’ll read a script and you can identify with things that are very surprising, things that kind of shock you about yourself. And the process of making the movie is finding out why those feelings occurred. Sometimes they’re not always easy to define.”
The fragrance is set to hit a few stores in September and will be available nationwide in October!
Scout
July 1, 2012 at 7:09 pmNicholas must have really been inspired to design something for her,
since he put her in a dress from his Spring 2008 collection for the ad.
Talk phoning it in! That’s not old enough to be considered vintage, did
they throw this whole campaign together in five minutes? Like most
things Kristen Stewart is involved in, this is an unholy mess. If she
was the inspiration, this fragrance is going to smell like desperation,
flop sweat, canabis, Marlboro’s, dirty jeans, coattail-riding, her
middle finger and fame-mongering. She’s such a hypocritical sell out!