Fashion

H&M Features Lana Del Rey for Fall Campaign

H&M’s fall campaign has been released and it features the new face of the brand, talented musician Lana Del Ray. She looks absolutely stunning in the ads wearing the upcoming fall pieces. Her retro hair and make-up provide a subtle edge to the varied color palette including light pastels, bold purples and the seasons popular hues of white and grey.

“Lana is totally unique, and we wanted to create a print and film campaign that’s just as special,” said H&M creative director Donald Schneider. “The mood is very LA noir and is inspired by our Fall collection, which also fits with Lana’s own personal style.”

This is the 26-year-olds first modelling gig and she will also be featured in the H&M winter campaign set to release in a few months. Who else agrees that H&M made the right choice by selecting this young star?

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