Ever since the release of E.L James’s smut book Fifty Shades of Grey, there have been a boom in sales from lingerie to neckties. Now TMZ confirms that Fifty Shades-themed lingerie, sleepwear and clothing will be coming to a store near you very soon.
A company called HYP will be selling hosiery, garters, and tights; FREEZE Clothing will be selling the knits, tees, and hoodies and Briefly Stated will sell daywear, loungewear, sleepwear and underwear.
British author E.L James earns almost $1million a week from the erotic books alone has signed deal with independent agency Caroline Mickler earlier this summer, giving Mickler the responsibility for for building the brand worldwide.
Mickler told fashion blog fashionista.com: ‘The market’s interest in Fifty Shades of Grey as a brand is enormous. With continuing book sales and a film version keeping awareness high, we expect this property to make a very strong showing in a number of licensed categories over the coming months.”
The first book from the trilogy, which chronicles the romance between virgin Anna and S&M fanatic Christian Grey has become the fast-selling paperback of all time, even surpassing Harry Potter and the Deathly Hallows with sales of 5.3 million copies. Focus Features paid $5 million for movie rights in a bidding war earlier this year.
What’s next Fifty Shades of Grey adult toy line? Probably.