Skechers is singing to a new tune.
Demi Lovato has been signed to represent Skechers and will appear in the footwear company’s global marketing and social media campaigns through 2016.
The “Neon Lights” singer will make her first official appearance in a new Skechers television commercial and accompanying print campaign launching this year.
“My generation grew up with Skechers,” Demi said in a statement. “And now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
“With her amazing voice, distinct style, and unique personality, Demi Lovato represents everything we look for in a Skechers star,” began Michael Greenberg, president of Skechers. “Demi’s talent certifies her position as a pop music superstar as well as a powerful influencer with millions of fans around the globe. We expect her Skechers campaign will at the very least match the success and reach that Britney Spears, Christina Aguilera and Carrie Underwood previously brought to our brand.”
Can’t wait to see the campaign!