Gossip Girl beauty and Savages star, Blake Lively, is the new face for Gucci’s latest perfume.
The fragrance is called Gucci Première and will include a print campaign and a TV promo with the director of Drive, Nicolas Winding Refn.
Gucci creative director Frida Giannini picked Blake for her young, determined spirit.
“She is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes. Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour.”
The 24-year-old actress gushed to Women’s Wear Daily that she has always looked up to the brand.
“Gucci is a staple. It is a brand I have always looked up to because to me it represents strength. In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance. I couldn’t be more proud to be working with Gucci and its heart, Frida.”
Blake will be following in the famous footsteps of Rihanna, Drew Barrymore, Chris Evans and James Franco who have all posed for the brand.